Vine Street Market

Local Food & Local Business Focused
The Vine Street Market is in its fourth season and proud to be local food and local business focused. The goal of the market is to feature local food and businesses within a 100 mile radius of O’Fallon. Farmers are to grow at least 51% of the produce, meat, or dairy in their tent and any supplemental product is to be sourced from another local grower. Over 95% of our vendors are from within the preferred mile radius of O’Fallon, the few that are outside of the area were added to include a sought after product we were unable to source locally. This goal helps put fresh products in customers’ homes and teach them about the seasonality of eating locally. We are also proud to be a part of three different vendors leap from market vendor to brick and mortar storefront businesses!

POP Club
Every Saturday the Vine Street Market hosts the Farmers Market Coalition program called POP Club. POP stands for Power of Produce and the program strives to instill healthy eating and spending habits in a fun way for children who attend the market. The activities are free and once completed the child earns a $2 POP Buck token to spend on fruits, vegetables, and mushrooms with participating market vendors. Additionally, once a month is the Two Bite Club. To earn their POP Buck token the child is asked to take two bites of a new fruit or vegetable. Along with their token for the week they will receive a Two Bite Club button to show they are a member of that months Two Bite Club. There are 6 buttons to collect, one for each month of the market.

The Vine
The Vine is an activity tent located on the market patio. In previous public surveys the community asked for more demonstrations or more activities to do at the market. Our answer to this need was The Vine. Each week something new is scheduled for our visitor’s enjoyment. Sometimes the activities are service based, other times they are just for entertainment. Activities range from various artisan demonstrations, to cooking demonstrations, knife sharpening services and more!

Food & Music
Who doesn’t love food and music! This season the market has scheduled two food trucks to anchor both ends of the market and placed the live music in the center, in the closed section of Vine Street. Temporary lawn chair seating has been added to sit and enjoy music or take a rest and enjoy your breakfast and lunch. Food trucks are open from 8am until noon and live music kicks off at 9am and ends at noon.

Market Yoga
Brand new this year is the 8am market yoga class! We are excited to partner with Moonbird Yoga for a morning yoga session in the grassy area under the trees in the new expanded vendor section of the market. Bring your mat and start your morning off right!

Expanded Footprint & More Vendors
The community asked for more variety and more artisan vendors, and we are delivering! This season there is space for 60 vendors every week. To accommodate this increased number of vendors, we stretched out a bit and have included the former bus lane on the north side of the O’Fallon Shiloh Chamber of Commerce in our footprint. The market now extends from the O’Fallon Station to Lincoln Avenue! With the expansion we were able to add additional artisan vendors and several new food and farmer vendors. There is now more variety than ever before!

Themed Events
We are excited to collaborate with the O’Fallon Downtown District for fun themed events this season. We kicked off our partnership with the popular Strawberry Festival which will be followed by A Wizards Birthday in July and Witches and Wizards in October. We are also proud to continue our team effort with the O’Fallon Shiloh Chamber of Commerce and offer three appreciation days in July, August and September respectively to honor and appreciate our military and first responders’ community. The Military Affairs Committee within the chamber of commerce hands out $5 Market Bucks to members of these respective communities on their significant day. We are honored to be a part of this appreciation effort!